PROGRAM LEVEL
The B.A. in Arts and Design is a four-year and 128 credit program that aims to enable students to study, understand, analyze, and criticize the aesthetic and philosophical components of the environment. This will help them in the future to contribute to the cultural, urban, social, and political development witnessed by the Kingdom and to augment the diligent efforts to globally and regionally highlight the beautiful image of this geographically small – but culturally rich – spot.
The program enhances students’ capabilities in visual mass communication and artistic expression of abstract concepts in a practical and creative manner. The students acquire these skills and capabilities through brainstorming and designing various forms of artworks, including print and digital media, allowing them to work in many fields and in various design and advertising agencies as well as business and investment firms. It is hoped that the program will be a direct response to the market need for local skills as it prepares students academically and professionally and equips them with the substantive artistic and technical skills needed by the labor market.
ABOUT THE PROGRAM
DETAILED STUDY PLAN
- Study Plan 2015 Â Â (PDF, 0.9 MB , 24 Pages)
PROGRAM OBJECTIVES
1. To provide students with a cultural foundation that includes up- to -date information and skills in the areas of fine arts and graphic design in order to enable them to keep up with the rapid and continuous technological developments, and to enable them to provide artistic and technological solutions for social problems.
2. To provide a learning environment that encourages and stimulates students’ creativity and innovation through the design and production of unique artworks, and the design of aesthetic and effective artistic solutions, which qualify them to work in print and electronic media, as well as the acquirement of good communication skills and appropriate work ethics.
3. To prepare specialized cadres in graphic design and fine arts who have the ability to criticize and evaluate, and possess a sense of artistic and cultural awareness which qualifies them to work in various sectors including culture and heritage, as well as the private sector.
4. To equip students with practical and artistic skills in design, fine arts and scientific research in order to qualify them to pursue higher studies and compete for employment opportunities in the public or private sector.
5. To help students graduate with distinct competencies in self-development through scientific research and exploration, and professional creation of artworks that are in pace with modern developments and that contribute to the economy at the local and regional levels.
PROGRAM INTENDED LEARNING OUTCOMES
a) Produce creative and innovative artworks that reflect influential social issues and combine technical and artistic skills considering the principles and elements of design, color theory, and aesthetic values as applicable.
b) Create effective and influential artworks that employ the contemporary technology needed in the labor market.
c) Gain adequate knowledge of artistic research methods in the field of arts and design through conducting research and studies that reflect students’ understanding of the economic, historical, political, artistic, and philosophical concepts and other aspects of humanity.
d) Gain professional and functional expertise that qualifies students to work and pursue postgraduate studies in the fields of art and design and related topics.
e) Acquire communication and persuasion skills for presenting artistic ideas and achievements in contexts of collective criticism and commenting on artistic projects both in theory and in practice.
f) Acquire the skills of self-development and independent learning in the fields of art and design to achieve awareness of the importance of lifelong learning.
g) Demonstrate adequate awareness of the ethics of artistic work and a full understanding of the cultural, social, legal, and psychological values that characterize society.
